Pictured Above: Im Tirtzu campaign with billboards titled “Ridding Israel of the NIF” on Tel Aviv’s central thoroughfare, the Ayalon Highway. (Credit: Im Tirtzu).

(JNS) A new campaign launched by the Zionist organization Im Tirtzu is calling on the Israeli government to end all cooperation with the New Israel Fund.

The campaign features billboards with “Ridding Israel of the New Israel Fund” displayed throughout the country, the first of which, 100 feet tall, was posted alongside Tel Aviv’s central thoroughfare, the Ayalon Highway.

The billboard depicts New Israel Fund President Talia Sasson as harming Israel Defense Forces’ soldiers, and states that the New Israel Fund has transferred more than 310 million NIS ($87 million) to “activities against IDF soldiers and the State of Israel.”

According to Im Tirtzu, the goal of the campaign is to expose the New Israel Fund as a foreign political organization operating as a political opposition within Israel against the government and the IDF, while engaging in anti-Israel lawfare through its grantees at the Supreme Court.

At the same time, Im Tirtzu published a new position paper detailing what it dubs the New Israel Fund’s modus operandi in wiping Israel off the map. The position paper, titled “The Roadmap to Israel’s Destruction,” comes in the form of an Israeli map and accuses the New Israel Fund and its grantees of exploiting various issues in the country in order to accuse Israel of perpetrating war crimes, ethnic cleansing, apartheid and other crimes against humanity.

The report also notes how many New Israel Fund grantees receive extensive funding from European governments, the European Union and United Nations.

According to Im Tirtzu, its decision to launch the campaign came following the New Israel Fund’s “subversive efforts to torpedo the government’s plan to remove thousands of illegal migrants,” as well as the recent wave of petitions by New Israel Fund grantees against the IDF.

In response to the Gaza protests, a number of New Israel Fund-funded non-governmental organizations petitioned the Supreme Court against the IDF with the demand that it change its rules of engagement in dealing with the rioters.

Im Tirtzu CEO Matan Peleg called it “absurd” that government ministries and public institutions continue to cooperate and hold events with New Israel Fund grantees.

“There is no parallel to this phenomenon in the democratic world,” said Peleg, “where a foreign political organization openly declares that it represents the political opposition in its host country. This unique problem, coupled with the fact that the New Israel Fund transfers millions of dollars to NGOs that work to slander the IDF, erase the Jewish character of the state and petition the Supreme Court against state policy, leads one to the conclusion that the government must cut all ties with this insidious organization.”

“We hope,” added Peleg, “that our elected officials will adopt this approach and work immediately to implement it.”

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