There's a big movement going on, brought about by millennials, to bring back things that they loved from their childhood in the 1980’s and 1990’s. Things like TV shows, cereals, candies, and fashion are all making a comeback from the past to the present.

Amin Adjmi, founder of Stay Cool NYC, felt limited by large clothing brands and wanted to make clothing that him and his friends wanted to wear. That’s why in 2015, at the young age of 19, he began designing his collection of shirts, sweatshirts, and hats.

Stay Cool is a Retro Inspired chill-wear brand. Chill-wear is a category of clothing that Amin has introduced into the clothing market. It encompasses street, skate, And surf culture all into one clothing style.

The brand as a whole is heavily influenced by the style, culture, & attitude of the 80’s and 90’s generations altogether. All of their clothing is meant to be worn wherever and whenever.

To market his brand, Amin uses Instagram, networking, and press. Stay Cool has been featured in publications such as Highsnobiety, Glamour, and Dazed Digital. Adjmi believes this is the best type of publicity he has gotten for his brand.

Amin attends Boston University majoring in hospitality and is set to graduate in Dec. 2017. He attributes a lot of what his brand has become to the friends he’s made at school.

“To meet and live around kids from all around the world who are trying to succeed in so many different things is very cool,” says Adjmi of his time at Boston U, “It’s also good to put yourself out of your comfort zone and meet new people because those relationships can last a lifetime.”

“I’ve met many photographers, musicians, graphic designers, artists, etc. from school that help me with the development of my brand,” explained Adjmi of the benefits networking at school has had for his business.

Starting a company is never smooth sailing. Adjmi admits that starting from scratch and not having any knowledge or experience in the tech or clothing industries made it difficult for him to start up.

“I learned that with time and patience, if you put your mind to it you can succeed,” Amin explained, “When people ask me for advice in starting a brand I am more than happy to help. They just need to know it will take time.”

Adjmi noted that he tried his best not to listen to anyone who tried to shut down his ideas and go with what he felt was right for his brand.

“I hope to lead the way in this community for kids that are trying to start their own businesses,” exclaimed Amin. A very important message, indeed.

For more information or to check out Amins original collection, head to STAYCOOLNYC.com.

Frieda Schweky

Frieda@sephardic.org

Frieda Schweky is Sephardic.Org's official community events reporter. For inquiries and to get involved with our site, please contact Frieda via email.